The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.

SMALLHOLDING AND COUNTRYSIDE FESTIVAL

Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

We look forward to seeing you at the next Smallholding & Countryside Festival on 18th & 19th  May 2024.

SHOWGROUND

The 150 acre Royal Welsh Showground is open all year round. We host an array of exciting events set against the spectacular views of the Welsh countryside.

The Showground boasts many different venues catering for a variety of occasions such as weddings, business meetings, conferences, concerts, exhibitions and much more.

The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.

The Royal Welsh Agricultural Society is delighted to announce that British broadcaster and author, Sara Cox will be judging the Interbreed Beef Young Handler competition, on the Wednesday of the Royal Welsh Show.

Now in its 102nd year, the Royal Welsh Show takes place later this month from the 24 to the 27 of July. The Show is an action packed four-day event, celebrating not only food and farming, but culture, diversity, the Welsh language, passion, and a love for the land. In the judging rings, thousands of animals and exhibitors will compete to go home with a much-coveted Royal Welsh rosette, and we are thrilled to welcome celebrity broadcaster Sara Cox to the judging panel this year.

Sara Cox hosts the BBC Radio 2 drivetime show every weekday and has presented a number of television and radio shows during her career. Her recent television credits include Love in the Countryside, and The Great Pottery Throw Down and she is currently the presenter of the book review programme Between the Covers which returns for a seventh series this autumn.

Her memoir Till the Cows Come Home: A Lancashire Childhood, talks with great fondness about her life as a farmer’s daughter, including attending agricultural shows with her dad, Leonard. Her debut novel Thrown is out now. Both books were Sunday Times bestsellers.

Sara will be joined on the Royal Welsh judging panel by her father Leonard Cox. Leonard has bred pedigree Polled Herefords for over four decades on his farm in Bolton, showing his Masefield Herefords with great success at local shows including Bury, Garstang, Cheshire, The Royal Lancashire, and The Great Yorkshire. Len has over twenty years of judging experience, so competitors will be in very safe hands.

Sara Cox remembers with fondness her childhood days spent on the farm preparing cattle for shows

 

The Interbreed Beef Young Handler competition judges the ability of the handler to control and show the cattle in the ring. Competing young handlers can be from 14-26 years of age. Sara and her father will be looking for the best handler of the cattle, and not the quality of the cattle.  However, the animals on display must be shown in their best condition. Awards, cash prizes, and rosettes are all up for grabs for the Champion and Reserve Champion.

Sara Cox can’t wait for her visit to Wales; “I’m so excited to be returning to the show ring alongside my darling Dad. Some of my happiest childhood memories are of loading up his cattle and heading off to the summer shows.

To be asked to help judge at such a huge and prestigious show as the Royal Welsh is a real honour. I’m nervous and thrilled in equal measure, and looking forward to enjoying all that the show has to offer whilst taking in the glorious Welsh countryside.”

A great animal lover, Sara now lives in North London with her family, along with three dogs, two cats, two tortoises and an Irish sports horse. We are excited to welcome Sara and her father to the 2023 Royal Welsh Show!

For more information about the 2023 Royal Welsh Show, or to purchase tickets head to our website: https://rwas.wales/royal-welsh/