The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.


Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

Smallholding & Countryside Festival 2020 – Cancelled due to COVID-19

We look forward to seeing you at next years Smallholding & Countryside Festival 2021

Taking a tradestand at one of our events is an excellent way of promoting your business.

With three large society events, we have a vast number of opportunities for you to meet your target audience face-to-face, increase your brand awareness and make sales.

Tradestand exhibitors can expect a high level of exposure leading up to, during and after the events… all helping you reach a large number of potential customers.

The three events attract nearly 300,000 people and currently just under 3,000 tradestands already enjoy the benefits of exhibiting at the Royal Welsh showground. With companies selling a vast range of products from machinery dealers, health and beauty, gardening supplies, crafts, clothing and food and drink, there is plenty of opportunity for any business to benefit from exhibiting at our events.

Whether you are a small independent business selling artisan handmade products, or a large multi-national organisation, there are tradestand spaces suitable for you.

Royal Welsh facts:

  • Visitors spend almost £10 million whilst attending the Royal Welsh Show

  • Secondary sales (predominantly business trade) is estimated to be over £6 million

  • There is likely to be an additional £3 million of economic benefit as the sales move down the supply chain

  • 82% of traders have had a tradestands at the show in previous years

  • 83% of traders felt that the visitor profile lived up to their expectations

  • 9 out of 10 traders said they thought they would attend next year’s show

  • 70% of traders were motivated to attend the show to promote their brand, 55% hoped to make direct sales

  • 96% of traders said they would recommend the Royal Welsh Show to others!

“It is the main event in our calendar. It’s extremely important to us, our members and Welsh agriculture.”
“People expect me to be there, I've had the same stand for 14 years.”
“Something we've done for a long time, mainly for the quality of leads we get and for generating new enquiries.”
Smallholding and Countryside Festival

A two-day celebration of smallholding and rural life with an action packed programme of entertainment, educational activities, free workshops, over 1,400 livestock exhibits, food hall, street food and music area, hundreds of tradestands and exciting main ring performances.

Royal Welsh Show

The pinnacle event in the British agricultural calendar, the show provides something to interest everyone through its wide range of activities including four days of exciting competitions, livestock, shopping, forestry, horticulture, crafts, countryside sports, food and drink and a 12-hour programme of exciting entertainment each day.

Winter Fair

One of the finest prime stock shows in Europe with livestock exhibitors from all over the UK competing for the top accolades throughout the two-day event. The very best of Welsh food producers showcase their produce and Christmas shoppers can enjoy the festive atmosphere whilst exploring the hundreds of tradestands.


Why not combine your tradestand space with a sponsorship package and take advantage of all the benefits available to you?


Treat your clients to a hospitality day at the Royal Welsh Show.


Any questions? Get in touch:
Simon Gittoes
Tradestand Officer
01982 554401