The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.


Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

Smallholding & Countryside Festival 2020 – Cancelled due to COVID-19

We look forward to seeing you at next years Smallholding & Countryside Festival 2021


Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

30 November & 1 December 2020

Gates open at 8am

Adult tickets £16 on the gate, online discounts available

Children tickets: (5-16) £5

Children under 5: FREE

Align your brand with one of Europe’s largest agricultural societies and become part of a foundation that has played a leading role in the development of agriculture and the rural economy in Wales and Great Britain since 1904.

Sponsorship packages and opportunities can be tailor-made to suit your needs and budget. Whether you are interested in placing an advert in a catalogue, sponsoring a livestock class or becoming a main sponsor for one of the events, there is an opportunity available for you.

The benefits of becoming a Royal Welsh sponsor could include:

  • Association with the internationally recognised and well respected brand of the Royal Welsh Agricultural Society
  • An opportunity to expose your brand to a large and relevant audience
  • Reaching new and existing customers with opportunities to build your client base
  • Reaching wide television audiences through programmes aired before, during and after the events on S4C, BBC and ITV along with internationally viewed live-streamed footage online
  • A highly visible presence on the showground
  • Commentator announcements during the events
  • Listing on the and websites
  • Social media promotion via the society’s Twitter (c.16,100 followers), Facebook (c.29,000 followers) and Instagram (c.8,500 followers) accounts
  • Editorial and branding in the society’s digital newsletter to 8,000+ subscribers
  • Promotion in relevant press releases
  • 50% discount when advertising in the official event programmes and catalogues
  • Access to the dedicated sponsors’ hospitality pavilion
  • Event tickets and VIP sponsors badges

Our current sponsors say there are two main reasons that they continue to support our events:

It raises brand profile and drives sales, allowing businesses the opportunity to connect with agricultural clients.

They have a passion for supporting the agricultural sector, often a philanthropic gesture, in addition to commercial arguments.

"The scale and heritage of the show offers added prestige and the impact of sponsorship far outweighs alternative agricultural events."
“Because I think that farming and the rural community in particular are important to support. It’s the kind of sector that tends to be neglected. We also feel that we are able to advertise our services and feel that we have drawn business from sponsoring the show.”
"We appreciate how the television coverage increases the reach of the show and our association with it."
“[We also sponsor] one or two local shows but they don’t compare really to the Royal Welsh, it’s like comparing Manchester United to a local league.”
"We continue being sponsors as a result of feedback from our customers who mention that they noticed our association with the show."
“There are two main reasons, the first one is because I’m really a farmer at heart and I like to support local farmers. Sponsoring the show is part of this. Secondly it does give us a good showcase for our customers basically showing them that we exhibit in high profile events and shows.”
Smallholding and Countryside Festival

A celebration of smallholding and rural life, the two-day festival has a action-packed programme of entertainment, educational have-a-go activities, free workshops, displays, over 1,400 livestock exhibits, two halls dedicated to food, hundreds of tradestands and exciting main ring performances.

Royal Welsh Show

The iconic Royal Welsh Show is the pinnacle event in the British agricultural calendar, with four days of competitions, the livestock classes attract thousands of entries from far and wide. You'll find something for everyone, including shopping, forestry, horticulture, crafts, countryside sports, food and drink and a 12-hour programme each day of exciting attractions and displays.

Winter Fair

The Winter Fair is one of the finest prime stock shows in Europe with the best exhibitors from all over the UK competing for the top accolades in the competitions. The very best of Welsh food producers showcase their produce and Christmas shoppers can enjoy the festive atmosphere whilst exploring the hundreds of tradestands, demonstrations, exhibitions and displays.

How about a tradestand?

Why not combine your sponsorship package with a tradestand space and take advantage of all the benefits of being involved with the Royal Welsh events?


Treat your clients to a hospitality day at the Royal Welsh Show.

Would you like to know more? Get in touch:
Leanne Davies
Sponsorship Officer
01982 554410