The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.


Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

We look forward to seeing you at the next Smallholding & Countryside Festival on 20th and 21st May 2023.


The 150 acre Royal Welsh Showground is open all year round. We host an array of exciting events set against the spectacular views of the Welsh countryside.

The Showground boasts many different venues catering for a variety of occasions such as weddings, business meetings, conferences, concerts, exhibitions and much more.

The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.

We are proud to welcome so many fantastic food and drink traders from across Wales and beyond to the 2022 Winter Fair.

Browse our list of confirmed traders below…

Aber Falls Distillery Ltd
Located only a stone’s throw from Rhaeadr Fawr, the whisky is distilled, bottled and matured in their own distillery. The Whiskey uses specially crafted Welsh ingredients from the surrounding area.

Anglesey Distillery
Producing bottled water and distilling a wide range of alcohol from their own spring water, to make it unique in Wales.

Barti Ddu Rum
Think the finest Caribbean run blended with vibrant vanilla, delicate clove and subtle orange all infused together with the mellowing infusion of wild handpicked Pembrokeshire seaweed. A must try!

Bee Welsh Honey Company
Award winning Welsh honey produced in the heart of Mid Wales direct from the beekeeper (Shane). Winner of endless awards and Best of Show at the Royal Welsh in 2017, 2018 & 2019 along with winning National Blue Ribbon in 2019.

Bragdy Mona
The craft brewery was established in 2018 by seven likeminded friends with a common interest in, amongst other things, good beer…. All the beer is hand-made in small batches, to ensure quality and consistency and sustainability.

Bullion Rum
Bullion Spiced Rums are made with all natural flavours and spices and blended with the purest Welsh
water from Hensol that has naturally filtered through the mountains of the Brecon beacons, making these exquisite Elixirs some of the finest spiced rums in the world.

M&M Beverages Ltd
Buzbee’s Premium Tonics – made with Welsh Spring Warer and Sweetened with Welsh Honey. 9 different flavours to choose from.

Caws Teifi Cheese
Caws Teifi Cheese is located on an organic family farm in Ceredigion where they make award-winning artisan cheeses from the finest, locally sourced organic raw milk. Their sister company, Da Mhile, is based on the same farm where they produce organic spirits inspired by their surroundings and history.

Celtic Country Wines
Celtic County Wines Limited make award winning Welsh fruit wines, liqueurs and preserves and a
range of seasonal gifts and hampers.

Celtic Pie Company
Offering over 50 products that boasts something for everyone and every meal; from a sausage roll for the traditionalist on lunch break, to a premium juicy steak ‘Posh’ pie on a date-night. This range ensures unrivalled flexibility for any pub, restaurant, cafe, bar, venue and everything in between.

Celtic Preserves
Celtic Preserves offer a range of jams, marmalades and chutneys produced in the heart of Carmarthenshire. With traditional recipes and vibrant packaging, we are certain that our products stand out. All available to purchase from Castell Howell.

Celtic Spirit Company
Celtic Spirit produces high quality Spirits & Liqueur drinks from age old Welsh family recipes, dating back to the 1870s. These high- quality spirits & liqueurs are derived from fruits of the Wye and Usk Valleys.

Chock Shop
Chock Shop is a Welsh artisan brownie company that bake over 20 different varieties of brownies. Each one hand cut in our distinctive round shape.

Cig Carw Llyn
Ethically and sustainably produced venison from a natural-living herd of fallow deer on the Llyn Peninsula. All processing is carried out by themselves at their on-farm butchery.

Coland Rise Farm
Coland Rise Farm Meats is an award winning beef business, winning Welsh Producer of the Year in April 2022, specialising in Grass Fed Home reared Beef.

Condessa Welsh Liqueurs
Condessa have been making the finest Liqueurs for over 40 years. Ranging from fruit to cream liqueurs, cocktail recipes and liqueur gift boxes.

We are a brunch café, bakery and production line in Cardigan open 7 days a week.

CwmFarm Charcuterie Products
CwmFarm Charcuterie makes Award Winning Welsh Salami in the little village of Ystradgynlais, South Wales. Check out the new products and collaborations with other Welsh producers for a unique Welsh twist.

CWRW is a craft beer bar, Welsh music venue and beer shop based in Carmarthen, Wales.

Cywain offers a platform for small food and drink producers from Wales to test trade at the Winter Fair Food Hall.

Derw Coffee
Derw Coffee is Wales’ first cold brew coffee producer. Our Anglesey Coffee Liqueur has won multiple prestigious awards and is great on its own, in cocktails, or in desserts.

Dewi Roberts Butchers
A Family run butchers specialising in Welsh Beef, Salt Marsh Lamb, Local Free Range Pork and Bacon. Located in the heart of Ffairfach, just outside the colourful market town of Llandeilo in the Towy Valley. The meat is sourced from local suppliers, farms that have supplied our business for many
years. The supply chain is very direct from farm, to shop, to you.

Fablas Ice Cream
Fablas Ice Cream is a mother and daughter team, Michelle and Lauren, who in October 2016 embarked on an ice cream adventure and have never looked back! Proud to support Welsh agriculture and all the milk and cream used to produce the ice cream is supplied from a high quality local dairy farm, Ty Tanglwyst, based in Porthcawl.

Fat Bottom Cakes
Fat Bottom Welsh Cakes are passionate about sharing the love of Welsh cakes with everyone they meet. In Bancyfelin they first began developing the different flavoured cakes in 2019, and have
been creating flavours ever since! They only use best locally sourced ingredients including Welsh butter, Welsh free range eggs, and Welsh honey to bring you the finest tasting, Great Taste award winning Welsh Cakes around..!

Food & Drink Wales Drinks Cluster
The Drinks Cluster works across all drinks sectors in Wales to help producers collaborate together to drive business growth.

Franks Ice Cream Ltd
Established back in 1920, Frank’s add a touch of Italian flair and passion to the art of making delicious ice cream, with traditional recipes and some of the finest Welsh ingredients to create a taste you’ll never forget.

Gasm Drinks Ltd
Gasm drinks produces delicious ready to go beautifully bottled cocktails in 3 tantalising flavours, sloe berry, plum and raspberry.

Gwynt y Ddraig Cider
Placing flavour and quality at the core, Gwynt y Ddraig Cider is still traditionally made on the farm using carefully selected ingredients, simple recipes and striking blends. Now world-renowned, Gwynt Cider is available in 7 countries around the world. Proud to be multiple award-winning, and refreshingly Welsh!

In the Welsh Wind Distillery
Developing and distilling distinctive spirits and gins using botanicals native to, or synonymous with Wales. Fascinated with the idea of telling stories of people, places, times and events, and the role the land has to play in the spirits developed within it. Driven every day to consider how they can innovate and achieve truly outstanding Welsh Gin, Rum and Vodka.

Langford’s Welsh Sausage Co Ltd
Local Welsh based food manufacturer currently suppling schools, HM Prison Service, hospitals, supermarkets and public houses.

Llanfaes Dairy Ice Cream
Artisan icecream and fruit ices produced in the heart of the Brecon Beacons. Situated on the outskirts of Brecon where you can see the ice cream making process in the working laboratory. Choose from over 40 flavours to ignite your taste buds.

Marie Cresci’s Cheesecakes
Homemade cheesecakes in individual pots, in a variety of flavours.

Morgans Brew Tea
Mesmerizing tea blends that leave you wanting for that next cup. Supplying alternative gifts of tea, mead, gin and biscuits.

Mountainview Ice Cream
Rich & creamy farm fresh Carmarthenshire milk is pasteurised into our award winning velvety ice cream or blitzed into our delicious ice cream milkshakes.

Nixon Farms Pen-min-cae Welsh Black Beef and Lamb
Providing local home grown meats from the native breeds of Wales with low food miles – Welsh Black Beef, Welsh Lamb and Welsh Pork.

Pembrokeshire Chilli Farm
Award winning Pembrokeshire Chilli Farm bring you the very best in Welsh grown Chillies from sauce to jams from mild to wild!

Radnor Hills Mineral Water Company Ltd
Radnor Hills is a family run company based on Heartsease Farm in the heart of Wales. Radnor Hills was founded in 1991 by William Watkins and since then has produced a variety of soft drinks suitable for all ages.

Ridiculously Rich by Alana
Ridiculously Rich by Alana offers a delicious mix of handmade cakes and Welsh coffee, from Aberystwyth, West Wales.

SamosaCo produce a range of vegetarian and vegan snacks, meals, sides and accompaniments. The range includes samosas, bhajis, empanadas, curries and meals, pickles, chutneys and their own unique Onion Bhaji Scotch Egg!

Sarah Bunton
Nestled in the Cambrian Mountains, Sarah has been producing award winning chocolates & fudge in her workshop since 2009. Using the finest ingredients Sarah skilfully hand-makes beautiful chocolates which combine classic flavours with her own special touches to create delicious & innovative results.

Siwgr a Sbeis Cyf
Based in Llantwst at the heart of Snowdonia in north Wales. Producers of traditionally handmade cakes, desserts and quiches with many recognised awards for both products and business, including many Great Tastes.

South Caernarfon Creameries Ltd
At Dragon we make award-winning cheese and butter using only 100% Welsh milk from our farmer cooperative members.

Spirit of Wales
A no-nonsense spirit distillery that creates authentic Welsh spirits in Newport. Opened in 2021, the distillery produces affordable premium spirits that embody our Celtic roots and Wales’ industrial heritage of steel production, coal mining, agriculture, and fishing traditions.

The Authentic Curry Company Ltd
The Authentic Curry Company has a long tradition of producing the highest quality cuisine. Using only the finest, freshest ingredients to produce a truly mouth-watering menu. The exciting portfolio of products offers customers a wide and varied selection of the highest quality pre-prepared meals. Included in their range are curries, meals from around the world, our pasta range, our Chef Dellania range of low calorie meals in multi-portion format and our smaller appetite meals.

The Blaenavon Cheddar Co Ltd
Blaenavon Cheddar Co produce very distinctive cheddars, many are flavoured with local alcohols which act as our natural preservatives and include; Celtic Spirit whisky, Black Mountain Liqueur, Brains SA & Reverend James ale and Taffy Apple cider. Their Taffy Apple cheese won the International Cheese Awards Gold Medal 2018.

The Original Welsh Oggie Pie Co
Our products are made in the old fashion way and focus on high standards of excellence and offer value to our loyal customers.

The Patchwork Traditional Food Company
Leading pate and chutney manufacturer with 87 Taste of Wales awards. Also providing Welsh Food Hampers. These days everything is still hand-made in small batches, without artificial colouring, additives or preservatives, to Margaret’s original recipes. The company is now BRC accredited and is available to chefs as well as developing bespoke products for companies.

The Welsh Whisky Company
Penderyn produce award-winning single malt whiskies and spirits at their distillery on the foothills of the Brecon Beacons National Park. Distilling in Wales was a lost art, but in the late 1990s, in a pub in Hirwaun in the Welsh valleys, a group of friends chatted about establishing the first whisky distillery in Wales in over a century. They dreamt of creating a whisky as pure and precious as Welsh gold, represented today by Penderyn’s ‘gold seam’.

Trailhead Fine Foods Ltd
Award winning beef jerky – a high protein snack using responsibly sourced silverside cut Welsh Beef.

Welsh Brew Tea
For the last thirty years, Alan, James & Sarah have worked on establishing their tea as an iconic Welsh brand, creating a unique blend of African and Indian teas, specifically blended to complement our wonderful Welsh water. And their story continues for one simple reason – those who try Welsh
Brew, keep buying it.

Wickedly Welsh Chocolate Company
The Wickedly Welsh Chocolate Company is a family run business in Pembrokeshire whose owners Karen and Mark are truly passionate about all things chocolate. A small business with a big conscience to source ingredients locally where they can, all packaging is compostable or recyclable and the chocolate is sustainably sourced. Producing a delicious range of chocolates, bars and noval gift ideas.

Wigmores of Monmouth
Traditional artisan bakery offering wide selection of hand made bread, cakes and savouries including vegetarian & vegan options.

Williams Brothers Cider
Our multi-award winning products are hand crafted in Caerphilly by the Williams family. Using traditional fruit from Wales producing artisan drinks, gives our customers a high quality and refreshing experience.

Demonstration Kitchen

More details coming soon…


The Food Hall prides itself on displaying produce that is grown, developed, packaged or produced in Wales.

For the chance to exhibit your products along side the very best Wales has to offer, please download and complete the application form below and return to by 10th October 2022. Applications may not be excepted after this date.

Application Form 2022
Guidance Notes

Foodhall Tradestand Consultant