The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.
Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Royal Welsh Show and the Winter Fair.
ROYAL WELSH SHOW
Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY
We look forward to seeing you at the next Royal Welsh Show from 20th – 23rd July 2026.
ROYAL WELSH WINTER FAIR
Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY
We look forward to seeing you at the next Winter Fair from 30th November – 1st December 2026.
SHOWGROUND
The 150 acre Royal Welsh Showground is open all year round. We host an array of exciting events set against the spectacular views of the Welsh countryside.
The Showground boasts many different venues catering for a variety of occasions such as weddings, business meetings, conferences, concerts, exhibitions and much more.
Royal Welsh Agricultural Society to host 2026 ASAO Wales Conference
The Royal Welsh Agricultural Society is pleased to announce it will host this year’s Association of Show and Agricultural Organisations (ASAO) Wales Conference on Friday, 24th April 2026. The event will take place at the Montgomery Pavilion on the Royal Welsh Showground, Llanelwedd.
The one-day conference will bring together all agricultural show representatives from across Wales to discuss key industry developments and share best practices. Areas covered will be the importance of sponsorship from an event organiser and sponsor perspective, discussions on current marketing insights and recommendations, along with the latest updates from Animal and Plant Health Agency (APHA) Wales and EID Cymru.
The Agricultural Shows Conference of Wales is a great opportunity for members of the association to meet face-to-face and talk about the upcoming agricultural shows in Wales. With a variety of show and event organisers from across Wales in attendance and influential speakers, the day promises to share knowledge and support the events industry of Wales.
Event Programme
9.30 – 10.00 Arrival and registration
10.00 – 10.05 Welcome – Aled Rhys Jones (RWAS Chief Executive)
10.05 – 10.10 Meet the Sponsors – Chaired by: Mared Rand Jones (Wales YFC CEO)
10.10 – 10.50 More Than A Show – Delme Harris (Pembrokeshire County Show) Chaired By: Mared Rand Jones (Wales YFC CEO)
10.50 – 11.30 ASAO Update – Jenna Payne (ASAO Chief Executive)
11.30 – 11.45 Break
12:00 – 12:30 APHA And EID Cymru Update – APHA Representatives, Shan Evans (EID Cymru) Chaired By: Geraint James (RWAS Board Member)
12.30 -13.30 Lunch and Networking / Performance from Rhian Hughes
1:30 – 2:15 Marketing and Sponsorship Panel – Vicki Spencer-Francis (Cowshed Communication, CEO & Founder), Lois Morris (RWAS Sponsorship Officer) & Martin Lynos (HSBC) Chaired by: Aled Rhys Jones (RWAS Chief Executive)
2:15 – 3:00 Open Forum and Discussions – Chaired by: Geraint James (RWAS Board Member)
3:00 Closing Remarks – Aled Rhys Jones (RWAS Chief Executive)
Register your attendance
Agricultural show representatives can secure their place at the conference for free by visiting: https://rwas.ticketsrv.co.uk/tickets/ASAORegionalConferenceWales
For any further information please get in touch with Millie Colley at [email protected].