The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.
Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Royal Welsh Show and the Winter Fair.
ROYAL WELSH SHOW
Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY
We look forward to seeing you at the next Royal Welsh Show from 20th – 23rd July 2026.
ROYAL WELSH WINTER FAIR
Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY
We look forward to seeing you at the next Winter Fair from 30th November – 1st December 2026.
SHOWGROUND
The 150 acre Royal Welsh Showground is open all year round. We host an array of exciting events set against the spectacular views of the Welsh countryside.
The Showground boasts many different venues catering for a variety of occasions such as weddings, business meetings, conferences, concerts, exhibitions and much more.
Dai Jones Llanilar Memorial Prize Launched at Royal Welsh Show
A special Memorial Prize was launched at the Royal Welsh Show today (22/07/2025) by S4C and the Royal Welsh Agricultural Society dedicated to the memory of the well-known farmer and presenter, Dai Jones Llanilar.
A talented singer, renowned farmer and presenter of agricultural and entertainment programmes on radio and TV in Wales for over fifty years, Dai Jones was a popular and much-loved personality. He passed away in 2022 at the age of 78.
The Dai Jones Llanilar Memorial Prize will give one young person the opportunity to work with multimedia production companies Telesgop (Ffermio) and Slam (Cefn Gwlad/Y Sioe) to develop an original idea into a fully formed item, which will then broadcast on S4C’s platforms.
According to Geraint Evans, Chief Executive at S4C, the Prize will nurture future talent:
“At S4C, we were keen to establish a Prize in memory of Dai, and to mark his invaluable contribution to the world of agriculture and the world of broadcasting in Wales. He really was one of the most talented broadcasters on Welsh television.
“We hope that the Prize, dedicated to Dai’s legacy will open the door to the world of broadcasting for young people, and will nurture future talent while ensuring that we continue to bring fresh and relevant content from the agricultural world in Wales to S4C.”
Professor Wynne Jones, Chair of the Board of the Royal Welsh Agricultural Society, said.
“The Society is eager to have a special award for young people who are enthusiastic about rural issues and the importance of rural Wales. Dai’s family are very supportive and are proud to see the media and the Royal Welsh Show working together to create this special opportunity for the next generation of presenters and workers in the field. This award will ensure that Dai’s legacy continues for years to come.”
To compete for the Prize, individuals under the age of 30 must submit an idea relating to the countryside or agriculture to Telesgop before the 1st October. Individuals will also be asked to write a few words about themselves and why they think they should be awarded the prize.
A shortlist of applicants will then be invited to present their ideas to a panel of representatives from the Royal Welsh Agricultural Society, the Young Farmers, the Ffermio and Cefn Gwlad programme teams and S4C.
The winner will be announced at this year’s Winter Fair in Llanelwedd – 24th and 25th November.
For a chance to win the prize, submit an application no longer than one A4 page outlining your idea for an item related to the countryside and agriculture. Email your submission to: [email protected] by 11:59pm on 1 October 2025.
For more information about the Dai Jones Llanilar Memorial Prize, including how to apply, visit: Terms and Conditions: An opportunity to collaborate and develop skills with the S4C Ffermio team | Ffermio | S4C .