Royal Welsh Show wins Best Event Award at the National Tourism Awards for Wales 2025
Tourism and hospitality have been praised as the “lifeblood of the Welsh economy”, with businesses in the sector creating jobs and driving growth across the country.
The Welsh Government’s National Tourism Summit, held at Venue Cymru in Llandudno on Thursday, 27 March, brought together industry leaders from Wales, the UK and Europe. The event provided an opportunity to explore the future of an industry that contributes £3.8 billion to the Welsh economy annually.
Following the summit, the National Tourism Awards honoured outstanding contributions to the industry. Winners from across Wales were recognised for their excellence and innovation in tourism and hospitality.
The Royal Welsh Show was recognised at the National Tourism Awards, winning the prestigious Best Event award. Previously securing the title at the Mid-Wales Tourism Awards, the show further cemented its reputation as a leading event in Wales. Held annually in Llanelwedd, Builth Wells, the show is one of the most significant agricultural events in the UK, attracting thousands of visitors and showcasing the best of Welsh farming, food and rural life.
Last year marked a historic milestone as the Royal Welsh Show celebrated its 120th anniversary, reflecting over a century of commitment to Welsh agriculture and rural traditions. The award acknowledges the show’s continued impact and success, further enhancing Wales’s reputation as a premier destination for agricultural and cultural experiences.
Chief Executive of the Royal Welsh Agricultural Society, Aled Rhys Jones, said:
“We are incredibly honoured to receive this award. The Royal Welsh Show is a national treasure and this award is testament to the hard work of our team, the dedication of our exhibitors and the passion of our visitors. I would like to extend my heartfelt thanks to our Directors, our loyal members and feature counties, our exhibitors, our volunteers, our dedicated staff and visitors. Their unwavering support and commitment make this event truly special, and this award is a reflection of their collective efforts.” Tickets for this year’s Royal Welsh Show are available here: RWAS – Royal Welsh Agricultural Society