The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.


Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

Smallholding & Countryside Festival 2020 – Cancelled due to COVID-19

We look forward to seeing you at next years Smallholding & Countryside Festival 2021

Thursday 23rd July

8:00AM – Transitioning to Sustainable Farming: Meeting the Challenge in Wales

A live, interactive webinar chaired by farm business consultant and sheep farmer Rhys Williams featuring prominent, forward-thinking dairy farmers Patrick Holden and Dafydd Wynne Finch as panellists.
The panellists will share their thoughts and be open to questions from listeners regarding the future sustainability of farming businesses in Wales paying particular attention to food and the environment.
The event is organised by Davina Featherstonhaugh, the President’s Lady.

11:00AM – MoneySense: A Better Financial Future for your Children

Have you ever wondered how to start a conversation with your children about money? This interactive workshop is aimed at kids aged 8 to 12 years old and will also help parents understand how educational activities engage their children.
The workshop will invite your kids to learn about the different ways they can pay and manage their money – can they really afford what they want to buy?!
NatWest MoneySense is a free financial education programme that aims to help 5-18 year-olds in Wales and beyond towards a better financial future. The programme has been created with the help of teachers, parents and young people. It is linked directly to the School Curriculum. It has received the Financial Education Quality Mark and is accredited by Young Enterprise.

1:15PM – Question & Answer with UK Government Ministers in Wales

Join us for a live Q & A with UK Government Minister in Wales, David TC Davies MP and Minister Prentis, Parliamentary Under Secretary of State for the UK Government’s Department for Environment, Food and Rural Affairs.
This is an opportunity to hear the UKG set out their commitment to economic recovery and renewal and understand how they intend to work with the industry to identify priorities and combat the negative effects on the rural sector during and post Covid-19.

7:00PM – Mental Health – How are you Doing?

The Farmers’ Union of Wales made a commitment at the Royal Welsh Show in 2017 to keep the spotlight on mental health issues for as long as it remains a problem in our rural communities.
Approaching the fourth year of awareness raising and doing everything we can to help break the stigma, we ask – how are you doing?
Together with the leading farming charities in Wales we take a look at what has changed, how far we have come and what issues still remain.

We hope you enjoy tomorrows programmes and enjoyed our first ever virtual show.

To see the full days line-up – Check out our digital show website: