The Royal Welsh Agricultural Society has played a leading role in the development of agriculture and the rural economy in Wales for over a century, since its formation in 1904.

Today our work includes providing support for business, social welfare and education in rural communities, and the organisation and staging of our ever-popular society events; the Smallholding and Countryside Festival, the Royal Welsh Show  and the Winter Fair.


Royal Welsh Showground, Llanelwedd, Builth Wells, Powys. LD2 3SY

Smallholding & Countryside Festival 2021 – Cancelled due to COVID-19

We look forward to seeing you at next years Smallholding & Countryside Festival 2022

With the generosity and support from HSBC UK and Welsh Government as headline sponsors, the Royal Welsh Agricultural Society’s virtual Winter Fair will open it’s doors to festive shoppers for a 6 week period on Tuesday 10th November.

With a variety of over 200 Royal Welsh Winter Fair tradestands signed up to the Christmas Fair it is surely something not to be missed in the lead up to this year’s festivities. Traders have taken up the opportunity to be a part of this years virtual Winter Fair and there will be many occasions to purchase items to make your Christmas extra special from well-known stall holders from across the showground that are usually at the Winter Fair every year.

The usual two-day event will also be showcased on the virtual platform on the 30th November and 1st December, with numerous partners involved. The event will become a hub for agricultural businesses to access vital information, create new contacts within the industry and also offer a range of information sessions over the two-day virtual event. There will also be a range of competitions and videos online for the whole family to get involved, from Christmas crafts you can do at home to help you prepare for the festive season.

William Hanks, Honorary Winter Fair Director of the Royal Welsh Agricultural Society noted, ‘Although it has been a challenging year for us within the agricultural and events industry, it is very reassuring to see our traders continuing their relationships with us, and we are extremely grateful to numerous companies supporting this year’s virtual Winter Fair. We would like to welcome all of our usual visitors, including our loyal membership to join us in the festivities we have on offer online this year. It is great to see such an array of traders that offer those special and unique gifts that you cannot always find on the high street.’

If you would like to get involved in the 2020 virtual Winter Fair please contact us as we have opportunities available. We very much hope that you will join us in the build-up to the festive season and join us for the virtual Winter Fair.